Peach & Palm case study
A wedding brand ready
for a new home in Charleston.
Founder-led portfolio work for a wedding brand moving to Charleston: a first website that could explain its planning approach, show past weddings, and make starting a conversation feel straightforward.
- Business
- Wedding planning
- Market
- Charleston & the Lowcountry
- Work
- Brand, website, publishing, search strategy
The starting point
Start fresh in a new city
without starting from zero.
The business was moving from Austin to Charleston with no existing website. Couples needed to understand the planning approach, see the quality of past weddings, and feel confident enough to start a conversation.
The site also needed to keep getting stronger after launch. New galleries and journal posts had to be easy for the owner to publish, because fresh work is the most useful proof a wedding planner has.
Inside the website
See the work beyond
the homepage.
What changed
Make the work easy to trust.
Make the site easy to grow.
Position the business for Charleston couples.
The story, services, and location language now match the market Peach & Palm is building in, while keeping the founder's calm, personal approach at the center.
Turn real weddings into the proof.
Large photography, detailed galleries, and clear planning services let couples judge the work for themselves before they inquire.
Give the owner control of new content.
A custom publishing system makes it straightforward to add wedding galleries and journal posts without rebuilding pages or touching code.
Build the search foundation alongside the site.
Service pages, location context, useful journal content, and a larger search plan give the new Charleston business more ways to be discovered over time.
The early signal
From no website to a home
for every new booking.
The business now has one clear place to explain its planning approach, show finished weddings, and invite the next couple to start a conversation. As the Charleston portfolio grows, each new wedding can be added as useful proof for the next couple.
Keep exploring
Next project: OutScoutYour work deserves
a clearer story.
Tell us what your website needs to prove and where the business is headed next.
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